Archive for the ‘Assignments’ Category

6/6 RWR Week 7

Building Your Personal Brand

People are always wanting to know how to brand themselves and build their business. Sherrie shares some valuable tips and makes good points! 1. Volunteer your skills and knowledge with a local nonprofit organization. 2. Put yourself out there as a thought leader. Get published. 3. Seek out speaking opportunities. 4. Get involved with your local PRSA Chapter. I think they best of those four points would be to volunteer your skills, sort of like interning. You have to realize you may not get paid at first but if you show you are a valuable asset to the company or business and willing to work hard. It will pay off for you in the future. I interned 18 months at the radio station before I got a job on the payroll and I think it was totally worth it.  To sum everything up, I would say GET INVOLVED WITH ANYTHING YOU CAN AND TAKE ADVANTAGE OF OPPORTUNITIES WHEN THEY PRESENT THEMSELVES!


5/6 RWR Week 7

Using Social Media for Your Agency’s New Business Development

This was just another example of how people use social media sites, like Twitter and Facebook, to their advantage. Just a few years ago, people did not have this tool and it is one that is a tremendous help if you know how to use it. Hashtag posts on Twitter help you connect with others who may agree or have something in common with you and your posts. Fan pages on Facebook are essentially the same thing. If someone “likes” or becomes a fan of your page, chances are they like you or agree with your views. This is a great way to network and interact with people like Indra and Bailey Gardiner did. These and many other similar social networking tools are what make a lot of people successful in cyberspace!

4/6 RWR Week 7

You Don’t Know What You Don’t Know, Until You Take a Test

I think she benefited from this for sure. Not enough people take advantage of this. I think most do not know more than those just not wanting to get into PR. More clients should learn a little bit about public relations so they can be in the same boat as Charlotte, it worked to her advantage. She did things on her own since there was not a big enough group to have a study group, which shows she really was interested. It may even save your job if you are considering leaving it like she was. You can even add “APR” to your business cards also! Haha. I will have to admit though that I can just not get into PR no matter what. I have taken a couple classes and it just does not click for me.

3/6 RWR Week 7

Study: 43% of Online Americans Addicted to Social Networking

Found this interesting. I would like to see an updated poll, not one that is from 2009, I’m sure the numbers have jumped even more with all the smart phones and things now. People have always got to be connected to the internet or they flip out! I enjoy getting on Facebook, but not as much as a lot of my friends. I’m not one of those people that check the Facebook feed every 20 minutes or when I’m bored. I was at a theater show last week and during the intermission noticed 10 iPhones around me and they were all on Facebook, unbelievable! Facebook is taking over the world and I just do not see what is so amazing about it. The only stats I think of theirs that will decline is the number of people who do NOT use their site.

2/6 RWR Week 7

New Twitter Shifts the Car from Neutral into Drive

Twitter is catching on more and more every day. Any changes to better the site are an advantage to them because it helps people that are on it want to continue to use their site and draws people in that are not yet on it and may be thinking about joining. I was not wild about Twitter at first but it grew on me some. I understand why celebrities, bands, news sites, etc use it…because they have a lot of people that are interested and follow them to keep updated. But for someone like me, who has 44 followers, I do not feel the need to update it all the time because I don’t think anyone cares that I’m “eating a bowl of soup” or “going to run errands”. I enjoy following and reading other tweets though!

1/6 RWR Week 7

Eleven Digital Trends to Watch in 2011

There are a handful of these trends that I relate to and agree with. “Attentionomics” is important because people do not tend to have a long attention span when surfing the web, unless they find something they are interested in. I am more likely to read a story that is a few paragraphs long verse one that scrolls on forever. I would prefer to watch a video because I am a visual person but if the video is too long, I am not likely to watch all of it. In a previous blog assignment, it mentions two minutes as the target time. “Digital Curation” is important also because with the internet there are MILLIONS of things posted online from around the world and a lot of people, particularly advertisers, want your attention. A lot of ads are directed to people’s spam folders in their email. If you want people to see your advertising you have got to learn to seperate yourself from the “junk”! “Transmedia Storytelling”, people crave stories and technology creates new expectations. People have gone from reading stories to watching videos, looking at pictures, using interactive sites, etc. To catch people’s attention on the internet, you have definately got to use something more than text.

RWR Week 6

Respond with our thoughts to the following videos:


This video was shot in the Fall of 2010 in downtown Tulsa at an event called Luchapalooza. I was mislead when I glanced at the title and thought it said Lunchapalooza…I was ready for some food, instead I got a bunch of wrestler dudes in skimpy costumes. I thought the video was a little boring overall. I’m not sure if it was the music or what, but to me I took a bunch of sweaty drunk guys wrestling in the street in colorful costumes…not really my thing. There were a couple positives though, I enjoyed some of the angles and editing techniques they used. Maybe I would have taken more from it, had they provided a little background information on the event!

Women in Prison

Well this video was very interesting! I thought the punishment was excessive for sure, I’m curious what the sentence would have been had there not been children in the home. I do think though that she would have continued to sell it and may have even got more involved with bigger crimes. I think Oklahoma and Tulsa counties should consider District 4 and District 6 sentence times, it might help keep crime down some in more populated areas. On the otherhand you have to look at how much that would cost the state. Someone who may get several years in jail in a rural county and community service in Tulsa county would cost the state money to house and feed them then do so many hours of community service, where they would actually be helping out the city. I guess it’s good that they are at least addressing the rural areas…

Jerisha Walker

I think I liked the “Women in Prison” video a little bit more, but this is a close second! Jerisha Walker has had a tough life for sure. 26 different homes, two shelters and two group homes. Out of all those she said two were good expierences and would only consider being adoped by one whom she lived with for six months at  the age of 14. I never really thought about what happens to kids after they grow out of the system and this was a first hand look at just one of hundreds of kids in Oklahoma. One of the reasons it is hard for foster kids to graduate high school is that when they change homes, they change school districts also. After a long couple years of struggle and losing her job, forcing her to move in with her sister, Jerisha got her GED last year! Although it was rough, she prevailed and used the comments about her not being able to do it from others as motivation to try harder. This was an interesting and inspiring piece and recommend it to anyone to help understand the real life of a foster child.

Miami Herald cultivates video loyalty

This had a lot of common sense things to me that I already knew. Make short videos, if viewers want to watch a movie they’ll go to Cinemark. Find as many ways to expand your brand, this will help you tremendously in the long run. Many news companies have their own video/photographer team for only online content. I believe you have to have one to essentially be successful. Kind of like the Twitter thing, people want to know breaking news instantly. If you post something a couple hours after your competition does, nobody is going to rely on your station. However, one thing I did not really know was the two things that generate the most views and interest, breaking news and sports. I sort of figured breaking news, because people like to know what is happening in their community, state and in the world. Sports on the other hand, people love their sporting events I guess! People want to know the latest scores and who won what games. A lot of newspapers and TV stations could learn from the Miami Herald!