4/4 RWR Week 5

The Apple designer: Jonathan Ive

The embedded video is no longer available but I searched Jonathan Ive and found another design video part of a documentary, not sure if it is the same one but I watched it instead. Don’t know if you want us to reply to that one.

http://www.youtube.com/watch?v=t0fe800C2CU

EDIT:

 Design According to Ive

This talks about some of the same stuff as in the video above. Basically, a key success for Apple products are making things that are sleek and don’t have a lot of pieces. I think this appeals to many people because it looks so futuristic and sharp. They are also insanely quiet which is something that appeals to people too. Why would you want a big bulky loud machine? You wouldn’t, or at least I wouldn’t. In the video, Ive mentions using as little as possible and recycling scraps to make smaller pieces. This minimizes cost and trash and helps Apple to become even more profitable!

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