5/5 RWR Week 2

The Future of Advertising

“There’s never been a better time to be in advertising,” says Aaron Reitkopf, North American CEO of digital agency Profero, referring to the unbound possibilities of digital, “and there’s never been a worse time.”

Like the article said, most people in the advertising workplace have been doing it a long time. Advertising is changing though and they are having to learn how to adjust and utilize new tools. I think this is similar to another RWR blog, in that the internet is continuing to grow and has opened many doors due to cheap and free sites that can be more effective in advertising, like Twitter, Youtube and Facebook.  Also, computers are taking over the world! Why pay for space and employees when you can get the job done with a couple computers?!


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